Posted by Gareth Cutter on 16th June 2009 to
Backup Planning The answer is a resounding ‘Yes’! Businesses hold all kinds of data; some of it is more valuable than others but all of it needs to be protected.
In an increasingly ethically-minded business world, corporate social responsibility (CSR) programmes can be a deal-breaker, not just a nice, eco-friendly ‘Brownie’ point. Customers make buying decisions based on factors including a businesses’ attitude towards responsibility, and choosing online data backup can shape how they think of you.
A true CSR programme requires you to have secure backup procedures in place that cover all eventualities. Just as importantly, customers want to know how you will store and protect their data safely. If you don’t have a visible procedure in place and are finding the competition are attracting more customers, it may be this lack of trust that is affecting your business. Create a programme detailing how you will run your business safely and responsibly, and publicise the details of it on your web site.
Remember: data backup is now required by law in some industries and it’s likely the controversy surrounding recent data loss gaffes in the NHS and local government will spur further efforts to make it compulsory in other business areas. But at the most basic level, you need online data backup to ensure the safe-running and longevity of your business, the protection of your customers and suppliers’ data and finally, the interests of all other stakeholders who take an interest in your survival.
